Understand your customers

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Rational combines the latest technologies within tracking and web analytics to provide state-of-the-art end-user analytics, comprising everything from user behavior to conversion patterns and in-depth customer analytics on various granular levels. Identify the most promising opportunities, which customers are churning, and which love your product.

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With Rational, you can use our end-user analytics tool to understand how your customers are interacting with your data product. This will give you valuable insights into what your customers like and don't like, so you can make improvements to your data product and increase its value.

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Rational makes it easy for you to gather insights into your customers' needs. This means that you can create a data product that truly meets their needs and provides them with value.

All you need to understand your customers

Deep customer insights with end-user analytics

Unlock the power of understanding your customers with Rational's end-user analytics tool. Discover how your customers interact with your data product, revealing their preferences, patterns, and pain points. These insights will help you make informed decisions to enhance your data product and provide a more engaging user experience.

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Seamless data integration

Effortlessly integrate your data into Rational's platform with our user-friendly plug-in system. Our platform supports various data formats and sources, enabling seamless data import from spreadsheets, databases, APIs, and other data storage solutions. With our intuitive interface, you can easily map and organize your data, ensuring a smooth transition from raw data to a polished data product.

Data-driven sales optimization

Leverage instant insights from Rational's platform to optimize your sales strategy, ensuring maximum returns on your data product investments. By understanding customer behavior and preferences, you can tailor your sales approach, identify upsell opportunities, and make data-driven decisions to boost your bottom line.

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Deliver customer-centric data products

Create a data product that truly meets your customers' needs by understanding their preferences, requirements, and expectations. With Rational's analytics tools, you can uncover hidden opportunities to tailor your data product, ensuring it addresses customer pain points and delivers exceptional value. Stay ahead of the competition and foster customer loyalty by providing data products that cater specifically to your target audience.

Turn your data into a revenue stream

Talk to us and learn how to turn your data into a subscription product